Seminar "Scientific research trends in the field of social media communication"

On February 7, 2023, the Faculty of Faculty of Public Relations and Communications - at Van Lang University welcomed Dr. Jonathon Hutchinson - Head of Communication, University of Sydney (Australia), who attended the seminar "Scientific research trends in the field of social media communication."

Dr. Jonathon Hutchinson is the President of the Australian and New Zealand Media Association and the Head of Communications at the University of Sydney in Australia. From Van Lang University, there are Dr. Ly Le Tuong Minh - Vice Dean of Public Relations and Communications Faculty, Head of PR in Enterprises; Dr. Le Viet Tho - Vice Dean of the Faculty of Public Relations and Communications, Head of the Journalism Department; Dr. Tran Duc Tuan - Head of Multimedia Communications Department; and teachers and students of Public Relations and Multimedia Communications major at the seminar.

Dr. Jonathon Hutchinson is an Online Communication and Media lecturer at Sydney University. He is also Visiting Research Fellow on the Algorithmed Public Sphere project at the Hans Bredow Institute, Hamburg Germany. His research explores Public Service Media, cultural intermediation, everyday social media, automated media, and algorithms in media. He is the NSW Representative on the Executive Committee for the Australian and New Zealand Communication Association (ANZCA), the Secretary for the International Public Service Media Association, RIPE, and the current Program Chair for the Association of Internet Research (AoIR).

“What social media problems in Vietnam can the research solve?” was the topic Dr. Jonathon Hutchinson wanted to address at the seminar. Dr. Jonathon Hutchinson picked Twitter and Youtube as the primary study areas to address this issue because he believes these two forms of social networks are extremely popular in Vietnam. 

At the seminar, Van Lang University Public Relations lecturers and seniors freely discussed scientific research in the field of social media communication with Dr. Jonathon Hutchinson. Mai Anh asked about the challenges that young people experience when conducting media research. Dr. Jonathon Hutchinson responded to the question by saying that young people must pay close attention to what action is right and wrong, what should or should not be done, and whether researched behavior violates the law. To classify groups of objects in the best possible way, young people also need to be encouraged to share more.

Hope Dr. Jonathon Hutchinson's knowledge during the seminar could enable Van Lang PR students to have more interesting insights and prepare for their future dissertations.

Reporter: Minh Khang
Photo: Minh Khiet