Van Lang University Students Shine at the Vietnam Creative Advertising Awards – Van Xuan Awards 2024

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Anh Hong
Date
19/12/2024(465 views)
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On December 20, 2024, four projects by students from Van Lang University were excellently honored in the TVC and Marketers categories at the Vietnam Creative Advertisements Awards (Van Xuan Awards). These achievements have affirmed the creative abilities and practical application skills of the students, while also showcasing the university's investment in the transformation of the advertising industry.

The Vietnam Creative Advertisements Awards – Van Xuan Awards is the first prestigious national annual award in Vietnam, organized by the Ministry of Culture, Sports, and Tourism, the People's Committee of Ho Chi Minh City, and the Vietnam Advertising Association. The award aims to honor the creativity and contributions of individuals, groups, and creative advertising campaigns that help propel the development of Vietnam's creative advertising industry.

In 2024, the Van Xuan Awards attracted more than 1,200 entries. Students from the Marketing Department of Van Lang University demonstrated outstanding talent, proudly securing four excellent projects in two categories: TVC and Marketers:

TVC CATEGORY:

  • First Prize: “Cham chill - Phieu hanh trinh” by the VaLUers Group (Students of Class 27).
  • Second Prize: “Tet tu tin, hoi ngo rang ngoi cung Lifebuoy” by the Pumpkin Knight Group (Students of Class 28).

MARKETERS CATEGORY:

  • Second Prize: “Style your way” Project by the Pyramid Group (Students of Class 27).
  • Third Prize: “Marketing Strategy for BOO Fashion Brand: When Nostalgia Becomes a New Style” by the Baconrua Group (Students of Class 27).
vlu-04-du-an-cua-sinh-vien-van-lang-duoc-vinh-danh-tai-giai-thuong-quang-cao-sang-tao-viet-nam-van-xuan-awards-2024-a.jpg
The VaLUers Group won First Prize in the TVC category with the project "Cham chill - Phieu hanh trinh"
vlu-04-du-an-cua-sinh-vien-van-lang-duoc-vinh-danh-tai-giai-thuong-quang-cao-sang-tao-viet-nam-van-xuan-awards-2024-b.jpg
The Pumpkin Knight Group won Second Prize in the TVC category with the project “Tet tu tin, hoi ngo rang ngoi cung Lifebuoy” 
vlu-04-du-an-cua-sinh-vien-van-lang-duoc-vinh-danh-tai-giai-thuong-quang-cao-sang-tao-viet-nam-van-xuan-awards-2024-c.jpg
The Pyramid Group won Second Prize in the Marketers category with the project “Style your way.”
vlu-04-du-an-cua-sinh-vien-van-lang-duoc-vinh-danh-tai-giai-thuong-quang-cao-sang-tao-viet-nam-van-xuan-awards-2024-d.jpg
The Baconrua Group won Third Prize in the Marketers category with the project “Marketing Strategy for BOO Fashion Brand: When Nostalgia Becomes a New Style.”

Reflecting on their experience at the Van Xuan Awards 2024, all participating students expressed excitement and pride in achieving recognition at such a prestigious national competition, which gathered many creative talents from universities across the country.

Inspired by the dreams and challenges in the modeling profession combined with the cosmetics and beauty industry, the VaLUers Group (First Prize in the TVC category) shared that their biggest challenge was time, as they only had 10 days to complete the project. The group said: "We learned about the competition through our International Marketing classes. To complete this project, there were nights when we stayed up all night. When we won first place, we could only describe it with one word: 'Happiness.' Success at the Van Xuan Awards is motivation for VaLUers to continue striving, contributing, and adding value to the advertising industry in Vietnam."

vlu-04-du-an-cua-sinh-vien-van-lang-duoc-vinh-danh-tai-giai-thuong-quang-cao-sang-tao-viet-nam-van-xuan-awards-2024-e.jpg

Congratulations to the Marketing students for achieving impressive results at the 2024 Vietnam Creative Advertisements Awards. With these accomplishments, we hope you will continue to pursue your dreams, showcase your talents, and deliver groundbreaking creativity to the advertising industry.

News: Anh Hong
Photos: Trung Quan

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