Recently, the Faculty of Tourism, Van Lang University, successfully organized the academic seminar “Tourism and Business: International Research Perspectives”, featuring a sharing session by Prof. Dr. Chih-Hsing Liu – Distinguished Professor at the National Kaohsiung University of Science and Technology (NKUST), Taiwan.

The seminar was a meaningful academic activity that contributed to broadening international research perspectives for lecturers, graduate students, and students of the Faculty of Tourism. Through the professor’s in-depth sharing, participants had the opportunity to approach new directions in tourism research, business, hospitality management, marketing strategy, innovation, and academic development in the context of international integration.

Meeting an internationally recognized scholar in tourism and business
Prof. Dr. Chih-Hsing Liu is an internationally recognized scholar in the fields of tourism and hospitality management, knowledge management, innovation, and marketing strategy. With numerous high-quality scientific publications and outstanding academic influence, he is currently listed among the World’s Top 2% Scientists.
The presence of Prof. Dr. Chih-Hsing Liu at the seminar brought valuable practical experience to the academic community of the Faculty of Tourism, Van Lang University, particularly in research orientation, academic capacity building, and international publication development.

International research orientation in tourism and business
At the seminar “Tourism and Business: International Research Perspectives”, Prof. Dr. Chih-Hsing Liu shared valuable academic insights focusing on the research journey in an international academic environment. One of the key topics highlighted was the orientation toward pursuing a doctoral program through dissertation writing and scientific publications. The professor emphasized the importance of developing research topics that hold academic value while also ensuring practical applicability. In addition, learners need to clearly understand the relationship between a doctoral dissertation and international publications, thereby forming a systematic research mindset from the very beginning.
The professor also shared his experience in selecting research topics, developing research questions, and building a roadmap for scientific publication. These insights are highly practical for lecturers, graduate students, and students who are interested in pursuing advanced research in tourism and business.

Developing research capacity in an international academic environment
In addition to guidance on doctoral dissertations and scientific publications, the seminar also opened up various perspectives on learning pathways and research career development. The professor shared the essential preparations required for pursuing a doctoral program, including critical thinking skills, academic reading ability, research writing skills, and perseverance in the pursuit of knowledge.
In the context of higher education’s increasing emphasis on international integration, research capacity development is no longer limited to individual growth but is also closely connected to cross-border academic collaboration opportunities. The professor’s sharing helped participants gain a clearer understanding of how to build research networks, engage in international projects, and gradually enhance their scientific publication capacity.

“Research is a long game” – Research as a long-term journey. One of the most inspiring messages emphasized by Prof. Dr. Chih-Hsing Liu during the seminar was: “Research is a long game”. Scientific research is a long-term journey that requires perseverance, passion, and a continuous spirit of learning.
According to the professor, success in research does not come from immediate results but is accumulated through a persistent process of learning, pursuing knowledge, and continuously improving oneself. For lecturers, graduate students, and students, research is not only an academic activity but also a journey of developing thinking, professional competence, and the ability to contribute to the scientific community.

This message left a strong impression on the participants, inspiring their research spirit and motivating them to continue pursuing the academic path in a serious, sustainable, and well-oriented manner.
Expanding academic opportunities for lecturers, graduate students, and students of the Faculty of Tourism
The seminar not only provided valuable professional knowledge but also contributed to expanding the international vision of the academic community at the Faculty of Tourism, Van Lang University. Through this activity, lecturers, graduate students, and students gained more opportunities to access emerging research trends, learn from an international scholar, and better shape their future academic development.

The seminar also reflected the Faculty of Tourism’s commitment to strengthening international academic connections, promoting scientific research activities, and enhancing training quality in alignment with global standards.
The Faculty of Tourism, Van Lang University, sincerely extends its gratitude to Prof. Dr. Chih-Hsing Liu for dedicating his valuable time to sharing practical experience, academic knowledge, and research inspiration with the University’s lecturers, graduate students, and students.
It is hoped that the professor’s insights will continue to serve as a source of motivation for generations of students, graduate students, and lecturers of the Faculty of Tourism to nurture their passion for research, develop their academic capacity, and gradually affirm their position on the international academic map.
Photo: Dr. Nam
News: Zoey
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