Thematic Talkshow: Developing Market Entry Strategies and Brand Solutions in the Era of Digital Technology and Globalization

To equip students with practical knowledge, professional skills, and essential experience to complete their final projects or group projects, Van Lang University's Faculty of Commerce organized the thematic talkshow “Developing Market Entry Strategies and Brand Solutions in the Era of Digital Technology and Globalization” on the morning of January 13, 2026.

The program was designed for students enrolled in the Marketing Management Project and Brand Management Project courses under the Marketing major, providing student groups with opportunities to gain deeper insights into real-world business requirements. Through the program, students were able to effectively apply the knowledge acquired in class to their research topics while shaping their future career orientation.

Joining the talkshow were speakers and experts currently holding leadership positions at major domestic and international enterprises and corporations. With extensive hands-on experience in developing, operating, and managing business strategies, particularly in Marketing and brand building, the speakers brought students practical, dynamic, and highly applicable perspectives.

Through the program, students had the opportunity to access valuable and practical insights, ranging from understanding how Marketing and Branding models and strategies are implemented in professional working environments to strengthening connections through direct interaction and discussion with experts, businesses, and peers who share the same passion for Marketing. These exchanges also contributed to expanding students’ professional networks.

In addition, the program inspired creative thinking and encouraged students to explore innovative ideas and solutions for their course projects as well as future entrepreneurial directions. Furthermore, it empowered students to confidently  pursue their passions, continuously learn, and further develop themselves in the fields of Marketing and Brand Management.

The talkshow not only delivered valuable knowledge and insights but also served as an important source of inspiration, helping students define their professional development pathways more clearly and prepare themselves to adapt to the context of digital technology and globalization.

News & Photos: Faculty of Commerce