Gencreate Workshop - Genstar - Uncovering The Formula Behind Successful Creative Campaigns And Viral TVCs

On October 22nd, 2024, Van Lang University's Student Development Center, in collaboration with the Vietnam Creative Advertising Awards, hosted a workshop titled "GENCreate - GENStar," providing valuable insights and resources for aspiring young creatives eager to participate in the Van Xuan Stars competition.

The GENCreate - GENStar workshop is an integral part of the Vietnam Creative Advertising Awards - Van Xuan Awards 2024, a prestigious competition initiated by the Ministry of Culture, Sports, and Tourism, Ho Chi Minh City People's Committee, and the Vietnam Advertising Association (VAA). Van Xuan Stars offers university and college students a unique platform to showcase their creativity across three categories: IMC, Marketing, and TVC. This initiative promises to be a valuable learning experience for Van Lang University students, enabling them to tackle real-world advertising challenges.

In his capacity as Director of the Student Success Center, Mr. Ngo Cao Hoai Linh expressed his sincere appreciation and encouragement to all seniors and students working in the communication and advertising industry. He commended their unwavering dedication, innovative spirit, and commitment to preserving cultural values in an increasingly technology-driven, AI-dominated society.

At the workshop, students had the opportunity to interact with leading experts in advertising and marketing. Mrs. Nhi Bui, Communications Director of Cake by VPBank, emphasized the immense potential of artificial intelligence (AI) in fostering creativity. To fully harness the power of technology, she encouraged young people to continuously learn, cultivate creative thinking, and strengthen their networking skills. Additionally, she highlighted the importance of participating in competitions and extracurricular activities to apply theoretical knowledge to practical situations and foster overall development.

The insightful information shared by our esteemed speakers will equip students with valuable knowledge and skills to fuel their creative journey and future endeavors.

News: Tran Phuc
Photos: Ngoc Duy