Fashion Branding & Management Students Learn Entrepreneurship through Business Models

In just a few days, students of the Fashion Brand Building & Management of the Faculty of Arts & Design, Van Lang University, successfully transformed their ideas into business models and unveiled a series of unique fashion store concepts at the 'Brand Building' Workshop held from April 13 to 16.

This workshop went beyond teaching core strategic skills, such as setting goals, developing unique brand value, creating brand identities, and effective marketing. It also offered students hands-on experience in designing miniature fashion store models, allowing them to express creativity and apply their knowledge in a real-world setting.

Following the workshop, an exhibition showcasing the fashion store models was held from April 14 to 16, 2025, providing a platform for students to present their heartfelt projects and receive valuable feedback from an expert panel. The judges included Dr. Nguyen Thi Tram Anh (Head of Fashion Branding & Management), Dr. Le Long Vinh (Head of Interior Design), Designer Huynh Thanh Tho, Ms. Anna Dang and Mr. Luu Cao Phat (Founders of The Soul), and Designer Le Ngoc Lam.

Dr. Le Long Vinh, Head of Interior Design major, shared his thoughts, “Although the students only had two days, the judge clearly recognized your effort, dedication, and investment in this workshop. A key aspect of branding is the ability to tell a brand’s story through materials, forms, architecture, and space. That is one of the major criteria in evaluating the success of a brand.”

After several days of dedicated work and fair evaluation from the mentors, the 'Brand Building' Startup Workshop of the Fashion Branding & Management successfully honored the most outstanding fashion store models. Awards were presented to projects that demonstrated creativity, practical potential, and compelling brand narratives.

First Prize: LITHOS – VU DIEU ATHENA

Members: Pham Thuy Duong, Do Khai Han, Pham Vu Ngoc Ha, Nguyen Ngoc Dung, and Bui Le Phat

Second Prize: Manta Muse

Members: Nguyen Huynh Tuyet Van, Nguyen Huynh Tram Anh, Pham Hong Hai, Nguyen Minh Tri, Nguyen Thi Anh Nguyet, and Tran Nghi Van

Second Prize: Tinh Yen Cat

Members: Nguyen Thi Ngoc Thuong, Nguyen Thien Man, Pham Ngoc Thu, Phan Bao Ngoc, and Nguyen Quynh Tran

Third Prize: Vera Mode

Members: Ngo Hoang Viet Anh, Doan Nguyen Thu Hang, Vo Thai Son

Third Prize: RUBÍ

Members: Kieu Doan Kim Ngan, Nguyen Anh Thu, Vo Dinh Khanh Thu, Ly Thanh Ngan, and Pham Hong Thai

Third Prize: SENÕRITA

Members: Pham Thy Thy, Tran Bong May, Tran Hieu Tuong Truc, and Tran Duy Khang

The brands receiving consolation prizes also presented creative ideas. Power Beach stands out with its confidence through a dynamic bikini collection, perfectly described as “the ideal companion for an endless summer adventure”. Or Elysia tells an emotional story with its wedding dresses, drawing inspiration from the purity of lilies of the valley, while TULIE emphasizes the beauty of individuality, offering personalized fashion tailored to every body type.

The 'Brand Building' Workshop concluded successfully, not only celebrating outstanding ideas but also affirming the creativity, strategic thinking, and bold spirit of the Fashion Branding & Management students. Far beyond a typical classroom exercise, these distinctive brand concepts lay the foundation for promising fashion brands of the future, while also serving as clear evidence of the effectiveness of the experiential learning philosophy at Van Lang University.

News: Hong Thanh
Photos: Le Hoang