Developing Creative Thinking with "Smart Advertising"

On February 18, 2025, the Faculty of Creative Technology organized a specialized workshop titled “Guiding Learners in Developing Creative Thinking through Smart Advertising.” The event provided students with a valuable opportunity to enhance their expertise and unleash their creativity by working on unique advertising projects.

During the workshop, experienced lecturers from the Faculty of Creative Technology shared in-depth insights into modern advertising trends, encouraging students to take the lead in emerging trends in the Industry 4.0 era.

In addition to expert discussions, Van Lang University students had the chance to engage and compete with students from the Faculty of Applied Arts at Ho Chi Minh City University of Fine Arts. Both teams showcased their fresh perspectives and innovative ideas through professionally crafted advertising films, earning high praise from the expert panel. In the end, VLU students contributed two of the four most outstanding concepts.

The workshop concluded successfully, serving as an interactive platform for students to explore the field of advertising, expand their network, nurture their passion, and refine their creative thinking. Moving forward, the Faculty of Creative Technology will continue to organize practical academic events to ensure students gain practical experience and meet the industry's high standards.

News: Que Anh
Photos: Ong Hoa Huan