Data Analytics Workshop for Master’s Students in Management and Digital Business

As part of the Master’s curriculum, on the morning of May 25, 2025, the International Education Institute at Van Lang University (IEI) hosted a specialized workshop titled: “Data Analytics and Digital Transformation Management – The Foundation for Modern Enterprises.”

Leading the session was Ms. Nguyen Xuan Thanh - former Head of Business Administration Department at Phu Xuan University under Equest Education Group, Deputy Director at the Institute for Development Cooperation within Phu Xuan University, and Project Development Director at AIO Investment Fund. He presented knowledge on data fundamentals, introduced tools for data mining, explained how to store and interpret extracted data, build marketing funnels from mined data, and introduced chatbot tools for data collection. A deep understanding and analysis of data enables businesses to design products and services tailored to their customer segments, detect fraud, and anticipate future trends.

To help students better understand how to retrieve data and use tools effectively, the speaker demonstrated how to send mass emails using large datasets on Google Sheets, including how to track data fields such as email opens and views, so users can check how well their messages reach recipients. These tools will be useful for students working on essays and thesis projects.

The MSc Management and Digital Business program at Van Lang University is an original curriculum from Liverpool John Moores University (UK). Students who complete the program will be awarded a Master’s degree by LJMU, which is globally recognized. This opens opportunities for professional growth and career advancement in business operations, digital marketing, digital media, business analytics, project management, and strategic consulting and more.

News: Doan Ngoc Phuong Thao