Business Administration Students Learn How Enterprises Manage Change in the TUNA World

In an increasingly unpredictable and fluctuating world, young students need essential skills to thrive in the new era. On November 17, 2024, the Faculty of Business Administration successfully hosted a seminar titled "Business Change Management in Today's TUNA World”, offering students with diverse insights into the field of Management.

The economic and political shifts following the COVID-19 pandemic, combined with rapid advancements in technology - especially artificial intelligence (AI) - have created significant challenges for businesses. In response, organizations worldwide are transitioning from the VUCA era (Volatility, Uncertainty, Complexity, Ambiguity) to the TUNA era (Turbulence, Uncertainty, Novelty, Ambiguity). Addressing this shift, Mr. Hoang Duy Phuong, Director of MondiaL Agency, emphasized the critical “keys” that help students confidently adapt to this dynamic business environment. These include agile decision-making abilities, creative and innovative thinking, collaboration and communication skills, data-driven thinking and analysis, and leveraging AI as a valuable personal assistant.

During the seminar, Mr. Hoang Duy Phuong also shared his expertise on enterprise management amidst these transformations. He highlighted the importance of setting clear branding goals, analyzing potential challenges and risks, and developing strategies to overcome obstacles during the design and positioning of a brand. To future managers, the expert shared inspiring and practical advice: “What matters is not how many times you fall, but how many times you rise again. By staying motivated, fueling your passion, and daring to challenge yourself, success will be within your reach.”

MBA Pham Thien Vu, Lecturer at the Faculty of Business Administration at VLU, expressed her delight: The students attending the seminar were eager to ask questions, engage in discussions, and share their perspectives on the topic; she hopes that the workshop helped guide the students and provided them with valuable knowledge relevant to their field of study.

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The workshop was a valuable opportunity for the students to gain specialized knowledge and learn directly from industry experts.

News: My Tram & Khanh Phan
Photos: Gia Minh & Gia Khang