The Bachelor of Business (Major in Events Management)

Our BA (Hons) Events Management course offers students exciting opportunities to manage a range of different events and secure essential professional experience. That is why students can expect to enjoy excellent career prospects in fields spanning the arts, culture, and music; exhibitions and venues; and the tourism and hospitality industries.

Introduction

Event Management roles require people who are level-headed and well-organized but also enthusiastic, creative, and dynamic. Teamwork is a crucial part of running any successful event and in the second-year students have the chance to create, develop and manage students’ live events as part of a team, working with real clients, venues, and attendees.

Festivals, meetings, conventions, exhibitions, and sports events all make up the events industry, and students will have plenty of opportunities to get a feel for various kinds of events from field trips, to attending live events and expert guest speakers.

Degree

BSc (Hons) Business with Events Management

Training period

3 - 4 years

Start dates

Autumn Term (Sep and Oct 2022)

Admission criteria

High school graduation certificate

English language certificate (IELTS 5.5 or equivalent)

Learning mode

4+0: Studying a 100% training program at Van Lang Campuses

3+1: Students can choose to study senior year in the UK

Affiliate University

Liverpool John Moores (UK)

Highlights of The Program

An events management course will cover a wide range of business-related topics such as marketing, branding, and merchandising. In addition, it also aims to equip students with necessary skills for them to easily adapt to the fast-paced world of managing events such as PR, budget management, risk identification, and people skills. Therefore, it is possible that students can find jobs in the fields of both business and event management.

Live Projects

Prepares students for multiple business roles through the use of business simulation tools and live projects.

Practical assessments

Gain technical business marketing skills through practical application of business theory.

On-Campus work opportunities

Students will have opportunities to serve as teaching assistants for faculty, and work on the campus in administrative and support jobs. Students can gain experience and learn new skills as well as es

Our career & placement services

Our career and placement services are designed to nurture students’ growth and employability. Right from students’ first year at university, students will have access to a range of career opportunitie

Program Learning Outcomes

A student successfully completing the program of study will have acquired the following subject knowledge and understanding as well as skills and other attributes.

Comprehensive understanding

Demonstrate a critical understanding of theories, concepts, and principles relevant to events management.

Critical thinking

Critically discuss the structure of the event industry providers and their sectors.

Review and debate

Critically review and debate the influence of the political, technological, social, cultural, environmental, and economic factors which affect, or impact upon, the supply and demand of events.

Analyse and evaluate

Analyse and critically evaluate the nature, characteristics, needs, and expectations of different consumers.

Comprehensive understanding

Demonstrate a critical understanding of theories, concepts, and principles relevant to events management.

Critical thinking

Critically discuss the structure of the event industry providers and their sectors.

Review and debate

Critically review and debate the influence of the political, technological, social, cultural, environmental, and economic factors which affect, or impact upon, the supply and demand of events.

Analyse and evaluate

Analyse and critically evaluate the nature, characteristics, needs, and expectations of different consumers.

Program Curriculum

1st year

2nd year

3rd year

4th year

The Going Global Year - 90 credits

4 levels of Advanced English (40 credits for 4 levels – Exemption will be applied for students who had IELTS 5.5 or equivalent)
Business Marketing (10 credits)
Business Communication (10 credits)
Managing an Event (10 credits)
Business Accounting (10 credits)
Developing Diversity and Cultural Intelligence skills (10 credits)

Learning, Teaching and Assessment Methods

Assessments are at the core of the overall learning process

The IEI promotes the need for assessments that build on student self-efficacy and confidence. They should be relevant, enabling, and varied. They should be developmental in nature (formative) - aimed at providing feedback to students on their performance and progress during the course.

Assessments should likewise be evaluative (summative)

Aimed at measuring whether the students have achieved the learning outcomes of the course - from which their grades leading to awarding of credit, or the right to progress, or of determining their final award – will be determined.

Earning respective qualifications

These formative and summative assessments will help ensure that students are attuned to their respective learning progress against the set standards and onward to earning their respective qualifications.

Career Prospects

Here are some of the options available for graduates:

Events Manager

Wedding Planner

Restaurant or Pub Manager

Tourism Officer

Conference center manager

Talent Agent

Sales Promotion Account Executive

Public Relations Officer

Museum / Gallery Exhibitions Officer

Marketing Executive

Charity Fundraiser

Why choose IEI-VLU?

The International Education Institute (IEI) was established to organize and develop international collaborative programs, as well as other creative, relevant, and novel projects for international cooperation as approved by the Ministry of Education and Training. The IEI fosters an environment that is conducive for students to acquire, experience, and practice skills in an international context.

High-ranking university partners

The IEI has developed international education experience and continually explored partnerships with leading institutions and universities from the United Kingdom, Australia, Turkey, Belgium, Finland, Malaysia, Taiwan, and other countries.

International Student Mobility

Academic exchange programs and short-term study trips provide precious chances for students to experience periodic overseas study at one of IEI’s university partners.

Strong Industrial Network

Enhancing employability through university-industry engagement. Numerous guest speakers, seminars, and workshops led by industrial experts would be provided along with company visits - to create an interactive learning activity, and job placements for the students.

Advanced English Skills Training Programs 

The Going Global aims to build the students’ language competence and fundamental knowledge about business, leadership, and management.

The Bachelor of Business (Major in Events Management)

Highlights of The Program

Live Projects

Practical assessments

On-Campus work opportunities

Our career & placement services

Program Learning Outcomes

Apply creative and analytical skills

Analyse, synthesize & evaluate

Comprehensive understanding

Critical thinking

Review and debate

Analyse and evaluate

Apply creative and analytical skills

Analyse, synthesize & evaluate

Comprehensive understanding

Critical thinking

Review and debate

Analyse and evaluate

Apply creative and analytical skills

Analyse, synthesize & evaluate

Learning, Teaching and Assessment Methods

Assessments are at the core of the overall learning process

Assessments should likewise be evaluative (summative)

Earning respective qualifications

Why choose IEI-VLU?

High-ranking university partners

International Student Mobility

Strong Industrial Network

Advanced English Skills Training Programs

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