The Bachelor of Business (Major in Digital Marketing)

The BSc (Hons) Business with Digital Marketing at IEI-VLU is a collaborative program with Liverpool John Moores University (LJMU). The program offers a blend of a high-quality business degree combined with cutting-edge marketing modules.

Introduction

An inclusive civic university, LJMU's vision of 'transforming lives and futures, by placing students at the heart of everything they do, resonates well with IEI's own, that of elevating the quality of student training in Vietnam thru a suite of international programs - that are anchored on KNOWLEDGE and EXPERIENCE that ultimately hopes to bring BETTERMENT to our graduates, their families, and the communities they engage in.

Degree

BSc (Hons) Business with Digital Marketing

Training period

3 - 4 years

Start dates

Autumn Term (Sep and Oct 2022)

Admission criteria

High school graduation certificate

English language certificate (IELTS 5.5 or equivalent)

Learning Mode

4+0: Studying a 100% training program at Van Lang Campuses

3+1: Students can choose to study senior year in the UK

Affiliate University

Liverpool John Moores (UK)

HIGHLIGHTS OF THE PROGRAM

Digital Marketing is a wide field. In most cases, this major has something for everyone. Therefore, it is easier to shift students’ studying and career paths. If students are eager and hard-working learners, there is a good chance that students can move up the career ladder. Another great thing about digital marketing is that students do not have to work in the office full-time. Instead, students can choose to be a freelancer or work remotely. Finally, a career in digital marketing is highly lucrative.

Live Projects

Prepares students for multiple business roles using business simulation tools and live projects .

Practical assessments

Gain technical business marketing skills through the practical application of business theory.

On-Campus work opportunities

Students will have opportunities to serve as teaching assistants for faculty, and work on the campus in administrative and support jobs. Students can gain experience and learn new skills as well as es

Our career & placement services

Our career and placement services are designed to nurture student’s growth and employability. Right from students’ first year at university, students will have access to a range of career opportunitie

PROGRAM LEARNING OUTCOMES

A student successfully completing the program of study will have acquired the following subject knowledge and understanding as well as skills and other attributes.

Comprehensive understanding

Demonstrate a comprehensive understanding and ability to analyze and evaluate the nature, structure, functions, processes and of business organizations and marketing implications.

Business finance understanding

Understand the role and management of finance in a business organization recognizing its development and implications.

Business and marketing concepts applying

Apply the business and marketing concepts and philosophy to private, public, and not-for-profit sector organizations.

Data collecting

Recognize the importance of collecting relevant data, and the variety of information sources, both primary and secondary.

Comprehensive understanding

Demonstrate a comprehensive understanding and ability to analyze and evaluate the nature, structure, functions, processes and of business organizations and marketing implications.

Business finance understanding

Understand the role and management of finance in a business organization recognizing its development and implications.

Business and marketing concepts applying

Apply the business and marketing concepts and philosophy to private, public, and not-for-profit sector organizations.

Data collecting

Recognize the importance of collecting relevant data, and the variety of information sources, both primary and secondary.

PROGRAM CURRICULUM

By the time students complete the program and become qualified to graduate, students should have accumulated a total of 450 credits, broken down into two (2) stages of study progression, including the Going Global (Year 1) and the Official Program (Year 2, 3, 4).

1st year

2nd year

3rd year

4th year

The Going Global Year - 90 credits

4 levels of Advanced English (40 credits for 4 levels – Exemption will be applied for students who had IELTS 5.5 or equivalent)
Business Marketing (10 credits)
Business Communication (10 credits)
Managing an Event (10 credits)
Business Accounting (10 credits)
Developing Diversity and Cultural Intelligence skills (10 credits)

LEARNING, TEACHING, AND ASSESSMENT METHODS

Assessments are at the core of the overall learning process

The IEI promotes the need for assessments that build on student self-efficacy and confidence. They should be relevant, enabling, and varied. They should be developmental in nature (formative) - aimed at providing feedback to students on their performance and progress during the course.

Assessments should likewise be evaluative (summative)

Aimed at measuring whether the students have achieved the learning outcomes of the course - from which their grades leading to awarding of credit, or the right to progress, or of determining their final award – will be determined.

Earning respective qualifications

These formative and summative assessments will help ensure that students are attuned to their respective learning progress against the set standards and onward to earning their respective qualifications.

CAREER PROSPECT

The top 10 career & Job Opportunities for graduates:

Digital Marketing Manager

SEO Manager

SEM/ PPC Expert

Web Developer / Designer

Social Media Manager

Content Writer

Advertising Manager

E-commerce Specialist

Data Analyst

Email Marketer

Why choose IEI-VLU?

The International Education Institute (IEI) was established to organize and develop international collaborative programs, as well as other creative, relevant, and novel projects for international cooperation as approved by the Ministry of Education and Training. The IEI fosters an environment that is conducive for students to acquire, experience, and practice skills in an international context.

High-ranking university partners

The IEI has developed international education experience and continually explored partnerships with leading institutions and universities from the United Kingdom, Australia, Turkey, Belgium, Finland, Malaysia, Taiwan, and other countries.

International Student Mobility

Academic exchange programs and short-term study trips provide precious chances for students to experience periodic overseas study at one of IEI’s university partners.

Strong Industrial Network

Enhancing employability through university-industry engagement. Numerous guest speakers, seminars, and workshops led by industrial experts would be provided along with company visits - to create an interactive learning activity, and job placements for the students.

Advanced English Skills Training Programs 

The Going Global aims to build the students’ language competence and fundamental knowledge about business, leadership, and management.

The Bachelor of Business (Major in Digital Marketing)

HIGHLIGHTS OF THE PROGRAM

Live Projects

Practical assessments

On-Campus work opportunities

Our career & placement services

PROGRAM LEARNING OUTCOMES

Analyzing

Theoretical concepts applying

Comprehensive understanding

Business finance understanding

Business and marketing concepts applying

Data collecting

Analyzing

Theoretical concepts applying

Comprehensive understanding

Business finance understanding

Business and marketing concepts applying

Data collecting

Analyzing

Theoretical concepts applying

LEARNING, TEACHING, AND ASSESSMENT METHODS

Assessments are at the core of the overall learning process

Assessments should likewise be evaluative (summative)

Earning respective qualifications

Why choose IEI-VLU?

High-ranking university partners

International Student Mobility

Strong Industrial Network

Advanced English Skills Training Programs

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