Marketing

Degree

Bachelor’s
Marketing

Study Mode

Full time

Major Code

7340115

Intake Period

08/2026

Duration

3.5 years

Admission Subject Combinations

A00: Mathematics – Physics – Chemistry

A01: Mathematics – Physics – English

C01: Literature – Mathematics – Physics

D01: Literature – Mathematics – English

D07: Mathematics – Chemistry – English

D10: Mathematics – Geography – English

X25: Mathematics – Economic and Legal Education – English

Campus

Main Campus, 69/68 Dang Thuy Tram Street, Binh Loi Trung Ward, Ho Chi Minh City

Overview

Reputation for academic excellence

With over 25 years of academic excellence, the program is continuously updated to align with evolving market trends.

Diverse specialization tracks

Digital Marketing, Marketing Management, Branding & Event Management.

Technology-integrated curriculum

The curriculum incorporates emerging technologies such as AI, Big Data and Blockchain, applied directly to real-world marketing practices.

Opportunities for international certifications & awards

Outstanding marketing students have won awards in the TVC and Marketers categories at the Vietnam Creative Advertising Awards (Vạn Xuân Awards 2024).

Program Highlights

Customized marketing study path

Allowing students to tailor their academic journey to strengthen marketing expertise based on their skills and professional aspirations.

Consumer- and data-driven orientation

Emphasizing consumer research, behavioral analytics and data-driven strategic decision-making.

Integrated technology and digital transformation

Applying comprehensive digital transformation in the development and execution of marketing strategies.

Industry-experienced faculty

Faculty members with extensive professional experience in leading domestic and international corporations.

Program Structure

Principles of Marketing
Consumer Behavior
Marketing Design
Public Relations
Customer Management
Customer Relationship Management (CRM)

Integrated Marketing Communications (IMC)
Applied Marketing Research
Marketing Strategy
Digital Marketing
Event Management
Marketing Management
Brand Management

8 English courses accredited by NEAS (Australia), ensuring an IELTS 6.0 exit benchmark.

Internship and graduation thesis, or the option to take substitute courses.

8 general education courses.

Learning, Teaching & Assessment Methods

Methodology Overview

(connected with diverse experiences, connected with practice, comprehensive development)

Approaching marketing as a comprehensive strategic capability, not merely promotion, but a value-creation process for brands, businesses and society.
Learning through case studies and market simulations, closely aligned with professional marketing environments both on and off campus.
Personalized learning pathways tailored to each student’s strengths, personality and career aspirations.
Guided by faculty members, marketing experts and industry partners.

Multimodal Learning Approaches

Learning through individual projects, teamwork and live presentations before industry experts.
Participating in real-world projects, professional competitions and corporate partnership programs.
Engaging with international case studies, strategic simulations and market data analysis.
Exchanging insights and expertise with domestic and international faculty members and industry professionals.

Program Learning Outcomes

Graduates are capable of:

Develop, implement and evaluate marketing, communications and brand strategies across diverse business contexts.
Effectively leverage digital technologies, media platforms and modern tools in marketing practice.
Create compelling content and brand storytelling tailored to specific target audiences.
Collaborate effectively with cross-functional teams and adapt flexibly within multicultural work environments.

Learning and Practice Facilities

Innovation Center

Modern learning spaces and diverse practice environments help students develop professional skills and prepare for real-world work.

15+

Functional labs for unlimited learning

Trinh Cong Son Auditorium

A modern auditorium designed to host conferences, workshops and corporate networking events.

Library

A modern library system providing extensive digital resources to support academic study, research, idea development, market analysis, data analytics and marketing management.

Specialized classrooms

Dedicated classrooms designed for teaching, strategic analysis and marketing campaign simulations.

HUB

A student support hub where learners can seek help with academic-related matters.

Swimming pool

A modern, safety-standard swimming pool providing an on-campus space for physical training and relaxation, supporting swimming practice, fitness activities and aquatic sports events.

Specialized classrooms

Dedicated classrooms designed for teaching, strategic analysis and marketing campaign simulations.

Faculty

The Faculty of Commerce is composed of experienced Master’s and PhD holders. Their dedication and strong expertise form a solid foundation for guiding students, nurturing creativity through a clear developmental pathway and empowering them to progressively establish their individual identity.

DR. NGO QUANG TRUNG

Dean of Faculty of Commerce

“Welcome to the Faculty of Commerce – with over 28 years of development, we are committed to educating global citizens and empowering you to shine in your own unique way through internationally aligned programs. Here, you will study alongside a dedicated and responsible academic team and become part of a talented, pioneering community that always respects individual identity and personal values.”

DR. NGO QUANG TRUNG

Dean of Faculty of Commerce

Alumni Community

28000+

Graduates

11000+

Current students

93%

Employed within 1 year of graduation

M.A. LY QUANG THANG

Alumnus, Class 9, Business Administration

# Global HR Director, Katalon LLC

"Even years before I enrolled, Van Lang University’s training quality had already been validated by businesses. When I attended interviews and mentioned that I was from Van Lang University, the HR Director would say, ‘That’s reassuring.’ To me, that was a testament built by the generations before us."

NGO MINH NGHIA

Alumnus, Class 13, Marketing

# Partnership Manager TikTok

“The VLU program is highly structured and practical, with strong real-world applicability. Courses such as Marketing Principles, Market Research and Brand Management can be directly applied to professional work. The lecturers are dedicated and provide clear career orientation, helping students prepare early for their future careers.”

M.A. LY QUANG THANG

Alumnus, Class 9, Business Administration

# Global HR Director, Katalon LLC

NGO MINH NGHIA

Alumnus, Class 13, Marketing

# Partnership Manager TikTok

Career Opportunities

Students are equipped with a solid foundation to confidently build careers in the field of marketing, communications and creative business as:

Marketing Specialist
Digital Marketing Specialist
Public Relations Specialist
Brand Specialist
Market Research Specialist
Customer Relationship Management (CRM) Specialist
Event Marketing Specialist
Digital Content Creator

Scholarship Program Tuition

An investment of 200 - 250 million VND for the entire course at Van Lang is how you take control of your future path with transparency in an international-standard ecosystem. This is a worthy investment to unlock your potential in a modern environment, ready to become a global citizen.

Van Lang Talent Scholarship

300 talent scholarships worth 25 - 100 million VND, for students with outstanding achievements in various fields. Scholarships accompanying female students. Scholarships accompanying education majors.

Official information will be announced on the Van Lang University website in March 2026.

Admission Requirements

In 2026, you can apply for admission to Van Lang University using 05 methods

Competency profile assessment includes high school academic transcript (60%), foreign language proficiency (10%), personal assessment based on major orientation (30%), and a career orientation assessment (not graded)

Bachelor’sMarketing

Study Mode

Major Code

Intake Period

Duration

Admission Subject Combinations

Campus

Overview

Program Highlights

Customized marketing study path

Consumer- and data-driven orientation

Integrated technology and digital transformation

Industry-experienced faculty

Program Structure

Major Foundation Courses

Specialized Courses

English Language Courses

Graduation Requirements

General Education Courses

Learning, Teaching & Assessment Methods

Methodology Overview

Multimodal Learning Approaches

Program Learning Outcomes

Learning and Practice Facilities

Innovation Center

15+

Trinh Cong Son Auditorium

Library

Specialized classrooms

HUB

Swimming pool

Specialized classrooms

Faculty

Alumni Community

Career Opportunities

Scholarship Program Tuition

Van Lang Talent Scholarship

Admission Requirements

Competency Profile

2026 High School Graduation Exam Results

High School Academic Results (transcript)

2026 National University HCMC Competency Assessment

Combination of High School Exam and Aptitude Test

Thông tin

Experiential events

Join Discovery Day VLU

Experiential events

Experiential events

Bachelor’s
Marketing